Fashion 2.0: The Digital Evolution of Fashion Week by Laurie Espino, MBA student at LIM College
Just a few years ago, Fashion Week was an exclusive, by-invitation event that was reserved for elite editors and journalists. These days, just about everyone can have access to the latest designer shows and collections thanks to the infinite advancements of the digital age. Social media is one of those new digital toys that have changed the way the world sees Fashion Week.
As a fashion journalist, I was blown away by the amount of social responsibilities we now hold to our readers: they turn to our Tweets to get style details; they check our Instagram posts to get an inside look at what designers are showing. Live tweeting has become so common at fashion shows that we hardly have enough attention span to actually watch the collection being displayed before us. Pretty crazy since that’s the main reason why we were sent to shows, right?
During my post-NYFW recovery, I attended Style Coalition’s Fashion 2.0: The Digital Evolution of Fashion Week. The panel was led by Style Coalition Founder & CEO Yuli Ziv, and featured industry leaders from all parts of the fashion industry. There was BuzzFeed Fashion Editor Amy Odell, DVF’s EVP of Marketing & Communications Michelle Horowitz, Fashion GPS’ Director of Sales Jill Melz, and WGSN Trend Forecasting Editor Rachel Arthur. Each panel member shared their personal and professional experience with the growing advancements of social media. It was great getting to hear about the digital revolution of fashion, and how it affects different business segments. As an MBA student who hopes to advance in this very area of the fashion industry, I found the experience to be priceless.
Fashion 2.0 was just one of the many events MBA students have the opportunity to attend. Our next event will be the CEO Roundtable Series with Brant Cryder, President of YSL America.