Inside Graduate Studies

Summer in the City: Free concerts!

Posted by LIM College on Thu, Jun 25, 2015 @ 02:05 PM

Summer_ConcertSummer in NYC is pricey but your concert tickets don't have to be. There are tons of free concerts all summer long. 

For example, morning shows like the Today Show and Good Morning America have concerts on almost any day of the week. And while they are early in the morning, they are free!

today.com / gma.yahoo.com

Check out the entire list of free concerts in NYC for Summer 2015.

http://www.nycgo.com/articles/free-summer-concerts-2015 

Topics: Summer, music, Free, concert

Summer in the City: Free Summer Movies!

Posted by LIM College on Thu, Jun 25, 2015 @ 01:53 PM

Coney_Island_Film_FestivalYes, New York is expensive, but there are ways to save money. Check out the page below for a list of FREE movies in the great outdoors of NYC! (Actually, some of the screenings are also indoors.) ;-)

From Brooklyn Bridge Park to Bryant Park to Randall's Island (and so many more places!), there are tons of free flicks to see like Ghosbusters, Frozen, Close Encounters and Insidious. Get the popcorn ready!

http://www.nycgo.com/articles/free-summer-movies-2015 

Topics: summer plans, New York City, Free, movies

Summer in the City: When You Cut into the Present the Future Leaks Out

Posted by LIM College on Thu, Jun 25, 2015 @ 12:35 PM

Bronx_MousetrapThe city closed the doors on the Beaux Arts-style old Bronx Borough Courthouse in 1977, and although it was saved from demolition because of its landmark status, not much has been going on inside this stunning structure except for some looting.

However, No Longer Empty (NLE) is hosting an art show in the building. "When You Cut into the Present the Future Leaks Out" occupies three floors and include the works of 26 artists and site-specific works commissioned by No Longer Empty. 

The title of the exhibition references a quote by Beat generation poet William S. Burroughs and features paintings, sculptures, videos and works of mixed media.

Bronx_Court_Building

While you're there see if you can imagine this landmark in its glory days with granite floors, lavish stairways, and bronze doors. It's so nice to see some life breathed back into this building! 

When: Until July 19, Thursday–Sunday, 1–7 pm
Closed July 4 and 5 in observance of Independence Day weekend.

Where: 878 Brook Ave (at East 161 St and Third Ave)

Directions: 2 or 5 train to 3 Ave-149 St, walk northeast on Third Ave, left onto Brook Ave.

http://www.nolongerempty.org/nc/home/what-we-do/exhibitions/exhibition/when-you-cut-into-the-present-the-future-leaks-out 

Bronx_art

Topics: summer plans, art, Bronx

Summer in the City: LEGOs® on the High Line

Posted by LIM College on Thu, Jun 25, 2015 @ 12:03 PM

Olaf_High_Line_2015Have you been to the High Line yet? It's a really cool park built on abandoned railroad tracks going from the Meatpacking District to midtown. Now there's even more reason to visit!

The Danish-Icelandic artist Olafur Eliasson has created an installation of white LEGO® bricks that features an imaginary cityscape. All visitors to the High Line are welcomed to play with the installation...to build, take down and build again those lovely LEGO bricks!

Sponsored by High Line Art and Friends of the High Line, their website says, "As the inevitable entropy of the piece begins to soften the hard edges of the designed structures, and mounds of loose pieces gather in the corners between buildings, a beautiful collective creation takes form."

Olafur's art is driven by his interests in perception, movement, embodied experience, and feelings of self, says the website. "Elliason strives to make the concerns of art relevant to society at large. Art, for him, is a crucial means for turning thinking into doing in the world." Check it out!

http://art.thehighline.org/project/olafureliasson/#sthash.olZ5sSAP.dpuf

Topics: summer plans, The High Line, art, New York City

Summer in the City: Desire Lines

Posted by LIM College on Thu, Jun 25, 2015 @ 11:46 AM

Trouve_spoolsWhen you think of Central Park, giant spools of thread do not normally come to mind. But for Italian artist Tatiana Trouvé that's what she came up with. Tatiana marked pathways in the park and estimated how long they were.

She translated her research into a three-dimensional form and created "Desire Lines," which are three large-scale storage racks that house a total of 212 spools. Each spool is wound with rope equivalent in length to a corresponding pathway and labeled to identify its location in the park.

According to the Public Art Fund, "Trouvé’s work is also a reflection on the broader cultural significance of walking. It’s an activity that ranges from personal recreation to political statement, and has inspired poets, musicians, writers, and artists."

Tatiana has associated each pathway with a title drawn from culture and history that relates to walking. "In this way, Desire Lines is both a systematic inventory of the park and an invitation to explore the political and poetic resonance of the simple act of taking a walk."

When: Until August 30th, all day and all night

Price: Free

Where: 60th St. & 5th Ave., Manhattan

Topics: art, New York City, Central Park

How To Look for an Apartment in NYC

Posted by Gabrielle Aranda on Thu, May 14, 2015 @ 03:27 PM

NYC_ExteriorLiving in Manhattan, the most amazing city in the world comes at a price. A very costly one, actually, and it’s called RENT. This is a particular dilemma for students who come to NYC to study at LIM from all over the country and the world.

Most of us are pretty shocked with the cost of living in this beautiful, but ridiculously expensive city. There is still hope for those who want to live in the city that never sleeps, (and not end up broke before the first month of living here!)

1. Go online.

If you want an effective and cost efficient way to find an apartment, you should research apartments online. Real estate broker, Jason Misrahi, says StreetEasy  is one of the best websites to look for apartments. There’s also Craigslist, but a word of caution. Not everyone on this site has the purest of intentions. You should always be wary and never pay for a deposit online before seeing the apartment.  LeaseBreak has listings for short-term rentals and if you're looking to lease your own apartment, you can also post the info here. Usually, these places are also already furnished. Lastly, the site Naked Apartments helps you decide on a good place based on the neighborhood of your choice. 

2. Take a walk.

Since the weather is so nice now, you can walk around a particular neighborhood that you are interested in. Chances are, you'll come across a “For Rent” sign. Take down the number, if there is one and call. If there's a doorman, ask for the management office number. This is a great way to avoid paying for a broker’s fee, and you can kill two birds with one stone. Exercising and apartment hunting!

Soho_exterior

3. Waiting lists.

There are also a lot of affordable housing options through waiting lists or lotteries. You can apply through the NYC Department of Housing Preservation and Development, the New York City Housing Development Corporation or the NYC Housing Authority. Because it is a lottery, you'll still have to look elsewhere, but it's worth a shot!

4. Go through the classifieds.

Looking-through classified ads may be an old school way of finding a place but hey, it’s tried and tested. Some of the ads are run by real estate agents so you’ll have to pay a broker’s fee, but landlords also post apartments in their buildings as well.

5. Update your status.

Use your social media to look for a new place. Facebook, Twitter and Instagram are all free. If you post a short message asking about places anybody knows of, someone is bound to reply. Word of mouth is also an effective way of letting people know you are on the lookout. A friend’s cousin’s coworker might be moving! You never know.

Also, living in Manhattan is not the only option. Living in the outer boroughs or even New Jersey may be a bit of a commute, but it gives you a chance to explore a whole new world far from school. Expect the size of your apartment to not be as big as your room back home, but, if you’re living your dreams, you won’t be spending as much time in it anyway. 

Gabrielle Aranda

Topics: NYC apartments, apartment in new york, real estate, New York City Housing Authority

Shihui Fu, A Woman with a Plan

Posted by Gabrielle Aranda on Thu, May 07, 2015 @ 10:35 AM

 

Shihui_Fu

Photo by Liming Guan

Passion, hard work and determination. These can all get you far in life. But, add creativity and talent, and you're bound for success! This cannot be more true for Fashion Management and Entrepreneurship graduate student, Shihui Fu (also known as Sheena). Her mother is actually a tailor, so you could say she grew up with fashion.

Back home in China, Sheena had a background in Economics, but she had a different calling. "I could never forget my dream to be in the fashion industry" she says.

She intends to combine fashion design and business and wanted to be able to have "freedom as a leader and a designer." And LIM College's Center for Graduate Studies certainly had a program that fit her career goals.

Earlier this year she had the opportunity to showcase her fashion collection in New York City! There was a charity fashion show to help end child trafficking during Fashion Week that had tables where designers could showcase their products. She applied for a table but instead they offered her the chance to show her collection on the runway! And, in March, her collection appeared on the pages of New Look magazine.

Shihui_fashions

Photo by Liming Guan


All the pieces in her collection are handmade and she has signed with a Chinese company to have her garments manufactured and sold in the country. "Some of the designers who have worked with this company have already become famous fashion designers in China," she says.

However, Shihui saw that after founding their own brand there were a lot of Chinese designers that had a hard time balancing the business aspect with the designing. "Their designs are great," she says, "but they can't make a profit due to their lack of market sense so I decided to pursue the fashion entrepreneurial dream in New York." 

Here at LIM Shihui says that she learned a lot which could contribute to her future business. To her, the most important part is the fashion marketing aspect. "How to position the business in the marketplace and how to target the customer are crucial to a business," she believes. And the curriculum at LIM has really helped to broaden her vision of how fashion businesses should work.

When asked how fashion marketing is different in China she explains, "People communicate differently. In China the competition is intense. For me, New York is a lot easier. There's no limit for art and fashion."

It’s true that Shihui has had some pretty unique opportunities here. She’s also trying to utilize all the resources at LIM and is working closely with an advisor from the Department of Experiential Education & Career Management.

After graduation, she would like to get a job in New York City. And then, "When I have enough experience, I’m going to put together a team and start my business," says Shihui.

There's no stopping a woman with a plan!

Shihui_Poster_Sheena_Fu

 

Topics: New York Fashion Week, China, graduate school, design, LIM, Shihui Fu

Recap: CEO Speaker Series / Jodie Fox / Shoes of Prey

Posted by Gabrielle Aranda on Wed, Apr 15, 2015 @ 02:25 PM

Jodie_Fox2All women love shoes, right? But how many times do frustrated shoppers say, "Ugh! They don't have my size" or "They don't have the color that I want"?

Imagine being able to shop for the shoes you want in the height, style and color of your choice...at the click of a button and all in the comfort of your home! Well, Jodie Fox, Michael Fox and Mike Knapp put the idea into reality.

Straight from down under, Jodie Fox, a former law student and co-founder of Shoes of Prey, graced the halls of LIM College to talk about the triumphs (and struggles) of starting up a business. She began by telling us about the company's first office—her one bedroom apartment in Australia.

But things moved from that point quickly. The business launched in October 2009, and after two months, they broke even. In two years, their business reached a multi-million dollar level.

The website for Shoes of Prey is designed in a way that is easy for customers to play and experiment with the design of their shoes. Just hit "start designing" and an array of choices come up. "We don't mean to make designers redundant," Jodie explains. "It enhances them.”

Jodie feels that demand manufacturing is the future of retail. The truth of the matter is manufacturing is expensive. Minimum order quantity has become a hindrance to people starting their businesses, and, customizing is exciting, says Jodie. It makes customers more pleased with their shopping experience because they get exactly what they want.

However, the road to success hasn’t been easy for Shoes of Prey. Their unique business model encountered criticism and obstacles (like anything worth doing). But Jodie was passionate and determined. "You have to believe in it because if you don't, no one else will," she says.

Starting a business is tough. “Advertising is expensive and you have a lot of noise to cut through.” In 2009, when they began Shoes of Prey, they sought to get traction. They approached a 16-year-old YouTube sensation who had a huge following on social media. It was a good thing they thought ahead and backed up their servers because from the half a million views the video received on YouTube, their website was getting a great deal of traffic. However, their sales chart was flat.

Using the YouTube platform was a genius idea. However, their audience was teenage girls who couldn’t afford the price points of their shoes. Jodie quickly learned a valuable lesson. Traffic does not necessarily equal sales.

They picked themselves up from this stumble and made a case study about their mistake and were interviewed by the Wall Street Journal whose readers were more their target audience. Jodie stresses how important it is to know and understand your audience. This way, you will be able to find the funnel on how to get to them, she says.

Looking back, Jodie says that they were fortunate that things fell into place, but they also made their own luck. They were proactive and did not let any kind of defeat bring them down.

She explained that their idea was their "purple cow." A concept that she advised LIM graduate students to go out and find. "If you were driving down a road and drive past a field of cows, nobody would really stop to look. However, if they saw a purple cow, they would stop and pay attention."

According to Jodie, "When you start a business you're not an expert at anything.” “You need to draw in expertise from other people, but you should be able to discern if it's right for your business."

Jodie says her favorite part about her business is creating a unique shopping experience for her customer. She draws joy from the moment the customers open the box and hold their brand new pair of shoes—something that they created themselves, for the first time. “We have pictures of our customers unboxing their product,” she says with apparent glee.

Shoes of Prey continues to be successful. They never thought the brand would have actual stores, but, they have stores all over the US and recently opened a branch in Paramus, New Jersey. Having a brick and mortar store allows customers to see the fabrics, colors and textures. They can also see how the shoes fits.

Her last piece of advice for LIM students who want to start a business? “Make one decision and see what happens. Do everything before you're ready because you are never going to be ready for anything. Believe passionately about what you're doing. Your passion is your secret weapon. Most importantly, you become a leader right away when you start a business. You need the emotional support of your family and friends.”

Gabrielle Aranda

 

Topics: CEO Speaker Series, Shoes of Prey, Jodie Fox, Starting a business

Grad Student Profile: Jasmine Zamora and Christian Dior

Posted by Gabrielle Aranda on Wed, Apr 01, 2015 @ 02:27 PM

Jasmine2MPS Marketing student Jasmine Zamora balances grad school at LIM College with a freelance marketing assistant position for Christian Dior. Not too shabby for a part-time job, right? How did she get this coveted dream job?

"I went to the Career Fair at LIM last October and gave my resume to 24 Seven. (24 Seven is a talent acquisition and recruiting agency.) They contacted me when Dior had an opening," she explains.

Her responsibilities at Christian Dior include preparing sample kits for stores across the country plus Canada, and assisting in budget management and competitive analysis. She also proofreads and edits information packets.

Jasmine, who’s from San Francisco, studied Public Relations at San Jose State University. After graduating, she worked as a manager for a museum in San Jose while working as a PR coordinator at Grey Area Marketing. (Obviously she’s a pro at time management!)

How does her position at Christian Dior compare to her past work experiences? "Before, I used to work for a smaller company, so I had more responsibilities." At the museum in San Jose, she managed a staff of 14 and at Grey Area Marketing, there were press releases to deal with, media to pitch, as well as events and photo shoots to plan.

Before coming to New York, she took a year off to travel and explore. Jasmine decided to get her masters in Fashion Marketing because she felt like it was a niche subject and she would be able to use the knowledge learned in her fashion career.

Having just turned 25, Jasmine has many more goals and dreams that she wants to accomplish. After finishing her master’s program, she wants to work in fashion PR. After getting enough experience in NYC, she’d like to go back to San Francisco. As a laidback person with a bit of a “tomboy personality”, she says that she’d like to work for the GAP or Levi's back home. Her personal style has always been geared towards street fashion with a girly twist.

When asked about advice to fellow grad students Jasmine says, "Network and put yourself out there. Take a leap of faith." And, where does she network, you ask? "Everywhere I go. Anyone you meet can be a potential door to an opportunity."

Gabrielle Aranda

 

Topics: marketing, grad studies, grad school, LIM Grad Student, Masters of Professional Studies, career fair, Dior

(Part Two) EECM offers an MPS Internship GPS

Posted by Gabrielle Aranda on Wed, Mar 18, 2015 @ 02:00 PM

In part two of our interview with Susan L. Bauer, Senior Director of Experiential Education & Career Management, she talks about tips for searching for internships and how to ace an interview.

When MPS students are looking for summer internships, Susan recommends doing proactive research and going on Symplicity, as well as career sites to know what kind of internships are out there. “If you already have a company in mind then do research on that company and you can even use LinkedIn to find a former LIM Alumni you can communicate with to land an interview,” says Susan.

Some further advice:

  • Use tutorials and databases in the Library to help you in your job search
  • Schedule an appointment with the writing center. They can help you edit your cover letter and resume.
  • Most importantly, don’t hesitate to consult with your career advisor.

SusanBauer3deskAccording to Susan, it’s also a good idea to keep building your resume and “develop your self-marketing.” If you’re going through a career change, she says, think about all the tasks you’ve done in your past jobs. “You should be able to identify “transferrable skills” such as management and administrative tasks. Also, look at the verbs that are being asked for in a job description and tailor them to your resume.”

If you want to ace an interview, Susan says, it’s important to do your research. Basically, you have to “know the brand.” “What you wear and the amount of makeup you use will differ if you are interviewing for Louis Vuitton or Nylon,” she says. “Invest in a classic black dress and just accessorize depending on the company.”

When you get to the end of an interview and the potential employer asks if you have any questions for them, Susan recommends:

  • Asking about something related to current events within the company. (If they recently had a new CEO, ask how the culture of the company was affected by the change.
  • Asking about what inspires them to come to work every day.
  • Or, asking how their career has developed while working for the company.
  • Never ask about benefits or time off.

“You can also end the interview by asking what their process is for letting candidates know whether or not they’ve gotten the internship,” says Susan. Lastly, she recommends always go for a handwritten thank you note so you will be remembered. “Potential employers appreciate the effort, and if you don’t get the job, at the very least you made a good impression.”

A lot of students ask how their current internship can turn into an actual job. Susan says that when you are an intern, you must already think of yourself as an employee. “Employees don’t just ask for something to do, they find something to do. Showing this kind of initiative will be very impressive to your supervisors.” Go to the company’s events and mingle with other employees, she says. “It’s good to be friends with your fellow interns, but at the end of the day, the interns are not going to hire you.”

For more tips on landing your dream internship, come to the second MPS Internship GPS: Navigating Your Journey to a Graduate Internship workshop on March 25 at FashionOpolis from 4 pm to 5:30 pm. The next sessions are April 16 and May 7. Bonne chance!  

Gabrielle Aranda

Topics: graduate school, internships, interview, grad school, Susan Bauer