Carla Alves - Brazil

Making the Right Impression at a PR Internship

Posted by LIM College on Mon, Jul 07, 2014 @ 09:49 AM

Don’t you just love it when you feel like you are finally doing something right?

Especially at an internship, it is always good to feel like you are on the right path. In the beginning of my position as a PR manager for NewTress, I really thought I was lost – I had no clue how or where to start. However, my goal was to succeed – no matter how much work it would take.

Now I can say I am getting very comfortable with my tasks. I’ve started work on a new partnership to promote our products and created different “pitch emails” to save time as we find new opportunities along the way. I’ve also researched beauty-related people on Instagram and selected those we could possibly reach out to get our product reviewed. Fun stuff, right?

public relations

I take my internship as seriously as I would if it was a paid public relations position. Why? Because the impression you make is equally as important, and the learning experience is also as valuable. Responsibilities are responsibilities, and no matter whether I am getting paid or not, I am taking my career to the next level.

What about you? Do you take your internships seriously? I hope so!

Topics: internship, NewTress, PR manager, learning experience

New York City Fashion Trends

Posted by LIM College on Mon, Jun 23, 2014 @ 12:35 PM

New York is a fun place to walk around. We see all kinds of people from all kinds of places wearing all kinds of things. There are too many trends for New Yorkers to follow in their day-to-day.  Since there are so many different styles, this is a place where you can get away with wearing anything you want. However, there are some major trends that I would love to share with you.

One example is round shapes. No matter what time of year it is people tend to wear scarves around their necks, which creates a circle illusion that defines the jawline really well.

Another fashion trend is wearing Nike Free Runs with everything - not just workout clothes (probably just a way to remind us we need to be fit?)

Nike Free Runs

Toggle coats are in and they can be thrown on top of anything – it is a classy look and easy to style. The most used colors are camel and black, obviously.

toggle coats

Now, remember when we were kids and our Moms tied our jackets around our waists? That is totally back!  It looks very stylish to have flannel or denim shirts tied in your waistline, even though you won’t even wear it.

The fun thing about living in New York City is that you can start your own fashion trends, as well as wear so many different ones. All you need to do is be yourself and feel happy with whatever you are wearing!

Topics: fashion trends, scarves, toggle coats

Visits from Family & Friends

Posted by LIM College on Mon, Jun 16, 2014 @ 10:45 AM

If you thought that you would be the only one to benefit from studying fashion in the U.S. you should think twice, because those you love might just follow you all the way here to New York City.

I have lost count of how many times I have had visitors, starting from my close family (my mom has about 7 or 8 entrances into the U.S. since I moved here!) and ending with people I wasn’t even that close to back home. Even though that might seem annoying, it is so refreshing to see familiar faces and know that we are not alone in this journey.

horse carriage

It is also a great opportunity to get to know NYC and your surroundings better. You have the excuse to see the touristy places and act like a tourist yourself – taking pictures of everything you see. Also, it’s so cool to show people that we know the area and take them to our favorite spots – it is a way to say “look how far I have come!”

ice skating

Because of these visits, I have been everywhere on the East Coast basically – Florida, Washington D.C, Pennsylvania, Massachusetts, Connecticut and even Canada! I’ve had great experiences so far and I am sure that whenever more visitors come I will have many more adventures – so let’s keep the passports moving!

waterfall

Topics: international visitors, tourist stops, favorite spots

Finding a Friend from Brazil

Posted by LIM College on Mon, May 26, 2014 @ 11:45 AM

Generally, I am a very reserved person – once I know you I will loosen up, but don’t expect me to go crazy talking to random people, it’s just not me!

However, I think that being an international student and being sort of different than the others makes the idea of getting together with someone who is from the same country very appealing. I remember when we were introducing ourselves in Retailing class I learned that there was another Brazilian in the class – I was so excited. Immediately we sat together and started chatting – a lot.

heart hands

Caroline has been living in the U.S. since she was a kid and grew up completely differently than I did. She is also from a different region in Brazil than I am, and because of that she has a different accent and traditions than I do. But at the core, we are just Brazilian girls who have our warm culture in common.

Along the way we have helped each other in classes, to find internships, gone to fun places together, and have kept in contact even though we now don’t see each other as often as we did. I believe that once you click with someone – especially someone who makes you feel closer to home – there is nothing that can come between that. Not even crazy busy school schedules. I am just happy to have found her!

Carla and Caroline

Topics: culture, international student, Brazilian, closer to home

A Double Dose of Internships

Posted by LIM College on Mon, May 12, 2014 @ 12:51 PM

This semester at LIM College, I am doing not one, but two, internships. The first one is at the GLO Beauty Bar, a hair salon where I have an administrative position. Since it is a new and small business, I am learning the ins and outs of getting a small business organized and growing its brand while remaining financially stable – which is hard to do in the beginning. I will have the opportunity to help with events and also some social media and PR tasks since I have some experience with that from previous internships.

GLO Beauty Bar

My second internship is one that I have been doing for a while. I actually just got promoted to a PR Manager position this spring semester – I am so proud of myself. The company, called NewTress, is an online store for hair extensions. It has grown a lot in the past year and I am glad to say that I have contributed to that. I started as a blogger last summer and then searched for opportunities to grow within the company and learn more about a field that interests me so much.

NewTress Virgin Hair

In this new position I will be in charge of monitoring beauty blogs, searching for blog guests, and looking at beauty magazines’ editorial calendars so we can promote our product. I’ll also find ways to interact with other beauty experts through social media and create media clippings. I am so excited to learn so much about Public Relations. Everything I learn from my business classes this semester will definitely be applied to this new area.

I know that all of the skills I will develop through my internships will help me get a major Senior Co-op internship next year. I am so excited!

Topics: social media, internships, blogging, NewTress, GLO Beauty Bar, brand, PR

This Semester’s Fashion and Business Classes

Posted by LIM College on Mon, Apr 28, 2014 @ 12:20 PM

This semester I really challenged myself by taking 17 credits. Wow, was I crazy? I think so. However, I am still working really hard to get great grades and learn as much as I can.  With this many credits I have a good variety of classes on my schedule: Business Law, CAD, The Power of the Brand, Global Markets, Data Management and Career Pathing Internship.

Each one of them has a huge application to my future goals. Business Law so far has been the most challenging class – OMG, what a complicated vocabulary! But I think that if you’re going into the business world it’s important to be aware of its many laws and how to proceed legally in the industry to avoid problems, or at least know how to resolve them if they do occur.

Display Graphics CAD

CAD has been so fun.  Since I have taken visual merchandising classes before, such as Display Graphics, I have some experience and I feel like I am just refreshing and improving my skills – always a plus.

The Power of the Brand and Global Markets are really interesting classes. Who would have realized how much work goes into creating a product? Things like logo, mantra, market, opportunities and so on. It is always very interesting to learn what is needed to make something successful.

Data Management, like Spreadsheets, just helps us to learn to simplify our lives with technology. So important!

Branding

It’s only when I stop and think about it that I realize how fortunate we are to go to a school as great as LIM College and learn about all the things we will encounter in the fashion industry!

#feelingblessed

Topics: variety of classes, Business Law, CAD, The Power of Brand, Global Markets, Data Management, Career Pathing Internship

Getting Ready to Study Fashion in New York

Posted by LIM College on Mon, Apr 21, 2014 @ 11:55 AM

Coming to the U.S. to study the business of fashion was the biggest decision I have ever made in my life. I say that because it’s not only about moving to another country alone, but it’s also about the many changes in every aspect of a person’s life. Support from family and friends is one of the most important things you need to be ready to do this. If they believe in you, help you and support your decision, it will make everything much easier.

I prepared myself by researching as much as possible about the area of New York I would be living in - the places to visit, to eat, to study - everything I could get excited about. I think that once you know the basics about the area, you don’t feel as lost when you arrive. Ask questions, print information – do everything – it will make you feel safer in this concrete jungle.

over-packed suitcase

I brought so much with me – clothes especially. What a regret! Coming to the U.S. means that you can create a whole new wardrobe, because there are so many options here, and they are usually way cheaper than in other countries. The ideal is to bring only what you really need - your wardrobe essentials. Save space in your luggage for those special things like diaries, pictures, letters – things that you can’t buy because they have memories and tons of love from back home. In moments of homesickness, I wish I had brought more of those!

Enjoy this experience – pack light in material things and bring tons of your best memories and love from those who will be rooting for you in this new journey.

memories of home

Topics: business of fashion, family support, new wardrobe, homesickness, pack light

Five Tips for Acting Like a “Real” New Yorker

Posted by LIM College on Mon, Apr 07, 2014 @ 10:27 AM

  1. Avoid touristy places for everyday activities (unless you are having a touristy day of your own). If you are going to meet a friend for lunch, don’t schedule it in a restaurant in Times Square. Real New Yorkers explore new places. They go to little restaurants they have never been to before.

    Times Square

  2. Find a workout routine you enjoy. New Yorkers are really into being fit, from yoga to spinning classes and many other cardio workouts around town. This is the place to become healthier. Put sneakers on your backpack and go for a run in between classes.

    gym workout

  3. Keep your hands and your opinions to yourself. People here don’t like others getting involved in their business, or touching them unnecessarily. Unless you are asked otherwise, give people space and privacy to deal with their own issues.

  4. Be cordial. It is a myth that New Yorkers don’t smile or say hello. They are just too busy to remember to do it sometimes. A “good morning” or a “have a nice day” will be deeply appreciated.

  5. BE YOURSELF. Real New Yorkers wear, say, listen and do whatever they feel like. This is the place to be who you truly are! Enjoy it!

    just be yourself

Topics: be yourself, tourists, Times Square, tips, workout, privacy

Dressing for the Four Seasons in NYC

Posted by LIM College on Mon, Mar 24, 2014 @ 11:02 PM

If you are the type of person who enjoys every season and likes to feel extreme temperatures, New York is the place to be.  When I first arrived it was summer, and not an average one. IT WAS HOT!  However, there’s so much to do during the summer that it should really last longer than it does. In New York City and the surrounding areas, summer means FUN!

Fall is the most beautiful and picturesque season. Do you know the movie “Autumn in New York”? The one with Richard Gere? It totally reflects how this season feels – romantic, breathtaking and definitely chilly.  It is the time of the year that you feel fancy and can put on your best outfits and take the best Facebook profile pictures.

Winter can be a little rough. Coming from Brazil, where our winter doesn’t usually go below 50F (10C), was sort of a challenge at first. I don’t think I ever got used to it, but nowadays I just get over it and survive with TONS of layers.

Winter treeAs spring arrives, we start putting away the heavy coats, getting our casual blazers out of our closets and get ready for the next round of fun that is on the way.

As you get ready to move to the Big Apple, bear in mind that less is always more, especially when packing. This is a consumerist nation, and you will buy a lot of stuff once you start living here. However, the basics are necessary. Jeans that fit you well, leggings for both fall and spring (they will become your best friends), a nice heavy winter coat and a bunch of fun scarves that fit all four seasons and can change any wardrobe, even if you wear the same other things every day. Don’t worry about summer, all you actually need are flip-flops and a bikini!

Topics: seasons in New York, jeans, leggings, winter coat

My Tour of LIM College

Posted by LIM College on Wed, Feb 12, 2014 @ 11:58 AM

This is the Visual Merchandising Studio Lab at the Fifth Avenue building. It’s a place where imagination and creativity can come to life. I walked in knowing only how to draw stick figures, since then I have done some pretty amazing drawings.

Visual Merchandising Stuido Lab

 

The lounge on the first floor of Maxwell Hall. It’s a place to relax, catch up on schoolwork, and experience different campus events that happen there almost every week.

Maxwell Hall Lounge

 

Room 0508. Looks like just a room, right? However, it is (for now) the International Students’ safe place. Our club meetings occur here every other week and are so fun!

Room 0508

 

FashionOpolis in the Townhouse. It’s a beautiful, confortable place where so much happens --from networking with important people in the fashion industry to very informative lectures. An amazing place to be!

FashionOpolis

Topics: Visual Merchandising Studio Lab, Fashionopolis, Room 0508, Maxwell Hall Lounge

Other International Student Bloggers

Aaron Ku - Hong Kong

Flora Evoli - United Kingdom

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