Earlier this year, Henri Bendel, one of New York City’s most acclaimed brands made the decision to remove all third party brands from its name.
“It was a scary thought," said Kenetha Holsey, the district manager of of the East coast stores. "It was kind of a sudden change for everyone, but after I heard the amazing details I knew it would be a good kind of change.”
As of April 2014, Henri Bendel will only produce and expand its own brand. The first floor of the flagship store is going to have a boutique/mall feel to it. There will be gorgeous new tables, golden fixtures and a grand atrium. Everything will have gold and chrome finishings. Next, the company is going to collect all sale items from the mall stores and liquidate all of that merchandise on the second floor of the store. East coast stores.