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Industry-Sponsored Competitions Open Doors for LIM College Students

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At LIM College we offer a wide variety of opportunities to gain hands-on experience in the fashion world. Industry-sponsored competitions provide especially creative and practical learning experiences and give students the chance to receive feedback on their work from professionals in the field.

We recently partnered with the Accessories Council on the Next Generation Awards program. Students in our Accessories and Fashion Communications in the Digital Age courses were challenged to select a fashion accessory and create a marketing plan to increase its sales. They then prepared video and/or PowerPoint presentations to pitch their campaigns to the Board of Directors of the Accessories Council.

All of the presentations were well-received by the judges, with the top three entrants receiving scholarship prizes funded by the Accessories Council. Lisa Zalenski won the $2,500 first prize for a campaign to boost the sale of fashion scarves. Ashley Dean placed second and received $1,500 for her idea for a website to promote footwear sales. And Danielle Cuomo’s plan for a website to sell hair care products earned her third place and $500.

A competition originally held this past spring in conjunction with the National Stationery Show even blossomed into an opportunity for our students to have their work featured in a Connecticut museum. Paper fashions created by students and faculty in our Visual Merchandising Department are now part of the Mattatuck Museum’s “Chrome & Couture – Say ‘Yes’ To the Paper Dress” show, which will run until January 2012.

When it comes to preparing for a career in the business of fashion, hands-on experience is crucial. We look forward to continuing to provide our students with more valuable and exciting opportunities like these throughout the academic year.

Topics: LIM College

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