I read with great interest the recent news that Burberry CEO Angela Ahrendts is leaving that company to join Apple as their Senior Vice President of Retail and Online Stores. Similarly, this summer, Yves St. Laurent CEO Paul Deneve left his position to become a Vice President at Apple.
What does this mean for fashion? For many, the term “fashion” may once have simply conjured up apparel and accessories, but in our increasingly visual, design-conscious world, fashion is now everywhere. It is no longer just a “look” – it is a lifestyle, and its presence is in almost everything -- from the various products we choose for our homes, to the personal electronic devices we carry all the time, to the sports and entertainment enjoyed by fans throughout the world.
Regardless of what field they are in, more global brands are recognizing the need to develop deeper connections with consumers and elevate all aspects of the customer experience. The rest of the business world is waking up to what we have in the business of fashion have always known. Understanding consumers’ aspirations and how they make purchasing decisions, and forging authentic and true brand connections, is now more important than ever.
What does this mean for LIM College students? It means that the knowledge and skills acquired during the course of an LIM College education are eminently transferable, as today’s recipe for global success requires not just understanding the customer, but also continual innovation to meet that customer’s evolving expectations. That ability to adapt, that constant innovation -- that is the essence of fashion itself.