What is Visual Merchandising?
posted by LIM College
By definition, Visual Merchandising is the activity and profession of developing floor plans and three-dimensional displays in order to maximize sales. To me, Visual Merchandising is something that changed my life. It changed how I shop, how I walk down the street, and ultimately my career path.
Coming into New York City I did not even know that Visual Merchandising existed as a profession. I knew that people who worked in retail stores created displays to show off the best products and newest styles, but I had no idea how much creativity, passion, and time goes into creating these displays.
Once I had taken my first Visual Merchandising class at LIM College I was automatically hooked. I realized I could have a career that catered to both my love of fashion and art. I switched my major and became completely obsessed with everything visual. I began walking down Fifth Avenue just to look at the newest windows and displays of the high-end stores. It didn’t stop there. I realized that not only were there great Visual Merchandising displays in high- end stores, but there were also great displays in stores of all price ranges. I started to realize that Visual Merchandising is so important to any store’s individual image.
During the classes that I take at LIM as a Visual Merchandising major, I get to learn from professors who have worked in this profession and pass down their knowledge of what goes into making creative displays. A lot of the projects that we create in class become great portfolio pieces that I can bring on job interviews in the future.
As a junior at LIM, I wanted to create a place where students who loved making visual displays could create projects without the stress of grades or guidelines. With the help of the Office of Student Life and a few of my friends, we started the Visual Merchandising Club at LIM.
This past year the Visual Merchandising Club created a display for LIM’s Friends and Family Weekend and also created a display for the 2012 LIM Annual Fashion Show.
LIM College Visual Merchandising Club
LIM College Visual Merchandising students at work
Visual project in the LIM 5th Avenue Lounge that a team and I created.
A project I created in Product Presentation class, creating my own display for 4 separate stores using the same product
DJ Booth display for 2012 LIM Fashion Show created by the Visual Merchandising Club
A display created by the Visual Merchandising Club for LIM’s Friends and Family Weekend Casino Night.