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LIM ALUM, ENTREPRENEUR, & FASHION INSIDER: TARA ROBINSON

posted by Erika Massey

Tara Robinson was one of the hosts of a LIM Insider event held by student life. She shared valuable tips based on her experience when I watched the segment. She was born and raised in Freeport, Bahamas. It was in 2012 that she received her MBA with a concentration in Fashion Management and Entrepreneurship at LIM. While she was interning for a top fashion stylist, she saw how inefficient sample management was. As a result, she came up with the idea for TracksRacks. She later pitched this idea as her Senior Co-op project. She worked as a Marketing Manager for a portion of her career. At the same time, she ran a couple side hustles, which was TracksRacks. Now, she is running TrackRacks full time.

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What is TrackRacks? 
This company handles all parts of sample trafficking from beginning to end. Companies like showrooms, PR companies and small designers that handle samples of products are the target market of this app. This app is great to track who has your samples, where they are, when they were sent and received and what the sample is. They use product recognition, and QR codes to manage samples. You can check-in and out your samples with ease, and you can also use it as a virtual showroom. They even have messengers to ensure that your samples have safe travels. One of the best parts is it is all done on an app on your phone.

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Her Fashion Insider Knowledge:

Navigating the Business of Fashion through Challenging Times Leveraging Technology

Tips on Finding a Job Now:

  • It is all about how you market yourself.

  • Find ways to express that you're digitally savvy and skilled in e-commerce.

    • It can be as simple as switching words in your job title.

  • Look for tech companies that have beauty and fashion tech.

  • Develop digital skills in platforms like Zoom, Canva, and Slack.

  • Network through LinkedIn by looking at companies and the people who work there.

Tips on Being an Entrepreneur:

  • Create a business that solves a problem.

  • Test it before investing large amounts of money into a business.

  • Constantly pitch your idea.

  • Before leaving your full time job, save money and be financially secure.

  • You are your main investor.

  • Investors invest in the owner more than the business.

  • Investors will take a risk on you if you are not investing into the business too.

  • Friends and family may be willing to invest in you.


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      About the Author

    • Erika Massey is a rising junior in the Visual Studies program at LIM College. She is a student mentor and works as a student ambassador for the admissions office. She also is one of the co-leaders of the philanthropy club, president of the resident’s hall council, and a member of the global students’ club.

Topics: Entrepreneur, LIM community, entrepreneurship, management, student spotlight

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