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Students Learn about Responsible Global Marketing and Sustainability

posted by LIM College

A group of LIM College graduate students attended the "Marketing Makes a World of Difference" symposium hosted by The InternationalistAs part of Professor John Keane's Global Marketing in the Fashion Industry class, students learned about a variety of case studies from companies embracing sustainable ideas that demonstrate marketing innovation.

The event was held at the SAP corporate offices at Hudson Yards in Manhattan and featured presentations by CMOs from a diverse group of companies, including L'Oreal, Anheuser-Busch, and Priceline.

"This was a great opportunity for students to hear from true global marketing practitioners discussing the current trends in the industry," said Professor Keane. "The presentations they saw helped reinforce the global marketing principles we've been discussing in class, allowing them to observe how these play out in real world business situations."

1-485642892655Professor Keane consults as the Director of Research and Insights for The Internationalist, which focuses on, "the reinvention of marketing around the globe by connecting the people and ideas in international advertising, marketing, and media through content, thought leadership, collaboration, and influence."

For more information about the symposium, visit this website.

Topics: marketing, grad studies, networking, Global Fashion Marketing, LIM Graduate Studies, LIM Grad Student, LIM Graduate Student, LIM College Center for Graduate Studies, conference, grad students, sustainability, graduate classes, LIM Center for Graduate Studies