The Lexington Line Launch Party was by far one of my favorite events LIM College has hosted! I was extremely excited when I got the email stating that The Lexington Line was collaborating with boohoo, an online retailer, to celebrate the latest magazine issue! As soon as I saw that the event included a DJ, braid bar, exclusive promos, and free goodie bags, I was hooked!
The DJ and braid bar were located in the back and there was also a table where students were crafting jewelry. The showroom featured the most trendy and fashion forward clothing from fur coats, velvet dresses, and suede ankle booties!
The event was spectacular and I had so much fun getting my hair braided while browsing through boohoo’s latest collection. Everything in the showroom was only for display so the only way I was able to purchase their collection was by using one of the iPads and ordering online.
The event gave students a 50% off if they used the promo code “POPUP50” on any full priced item. Who could beat that? Kudos to The Lexington Line for creating a professionally published magazine and throwing an awesome launch party!