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The Lexington Line and boohoo Launch Party in NYC

posted by Aryelle Santos

Lex Line cover A_W 2016.jpg

The Lexington Line Launch Party was by far one of my favorite events LIM College has hosted! I was extremely excited when I got the email stating that The Lexington Line was collaborating with boohoo, an online retailer, to celebrate the latest magazine issue! As soon as I saw that the event included a DJ, braid bar, exclusive promos, and free goodie bags, I was hooked!

LexLine_boohoo_wall.jpgThe event took place in the West Village as I walked into the showroom, I was blown away by how modern and festive the showroom was decorated! The showroom features a wall of polaroids covered with LIM students posing with the new magazine and as I walked down the room, there were decorative disco balls hanging from the ceiling and glittery boots enclosed in birdcages.


The DJ and braid bar were located in the back and there was also a table where students were crafting jewelry. The showroom featured the most trendy and fashion forward clothing from fur coats, velvet dresses, and suede ankle booties!

The event was spectacular and I had so much fun getting my hair braided while browsing through boohoo’s latest collection. Everything in the showroom was only for display so the only way I was able to purchase their collection was by using one of the iPads and ordering online.

The event gave students a 50% off if they used the promo code “POPUP50” on any full priced item. Who could beat that? Kudos to The Lexington Line for creating a professionally published magazine and throwing an awesome launch party!


Topics: The Lexington Line, student life