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Customer Lifetime Value “CLV” and why it matters
Customer Lifetime Value “CLV” and why it matters
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The 2017 Luxury Outlook
The world is under siege. Technology is changing everything. Retail, marketing, elections are all being disrupted. Even the heretofore relatively staid €249 billion global personal luxury goods market. The status quo is gone. Consumers are driving ...
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In Their Own Words: The Millennial Generation’s Sense of Value
This article originally appeared in the October 2016 edition of Fashion Mannuscript.
For the past 10 years, brand marketers have been trying to engage Millennials and entice them to their brands. Countless consumer studies and surveys try to tell us ...