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Consumer Loyalty is a By-Product of Personalized Experiences: Connect the Data Dots
Personalization is the next iteration of a digital strategy to mitigate consumer trends for sharp value pricing and/or convenience. Products move through a lifespan and fast become commodities as consumers seek lower prices.
Products that add to ...
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Bad Bad Teacher
Movie trailers promise that both Julia Roberts and Cameron Diaz will soon amuse us with their antics as drunken teachers. Maybe only working teachers closely watch how teachers are portrayed on film. But the devolution of Hollywood fantasies about ...
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My Meeting With An Ambassador
Many years ago, I read the book Windmills of the Gods. The heroine of the book was an Ambassador. I remember sitting on the beach and exclaiming aloud, "This would be my perfect job. You deal with world issues by day and then host elegant dinner ...