Corey Kindberg

Social Media in the Fashion Industry: Obsess Yourself

Posted by LIM College on Mon, Oct 17, 2011 @ 01:32 PM

In the buzzing and always busy world of social media you must stay on top of everything that's current. Obsess yourself with your industry. Specifically, in fashion, where social media (twitter, tumblr, facebook) is so huge right now. It allows us to connect with everyone on the same platform and reach people we wouldn't normally be able to reach.

I always enjoy my time working in social media - it takes me back to my days as a geek. While working at the CFDA Fashion Incubator I am in charge of maintaining the Facebook and Tumblr pages for the {INC}. You would think everyone's an adult on these platforms - but just like a kid, we want cute silly images and words.
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Luckily, this weekend I got a quick break in posting this picture of Miss Piggy wearing Prabal Gurung who is one of our Incubator designers and the image instantly went viral. I think one thing I took away from this is to not over-think it when it comes to social media. It's usually pretty simple.

Topics: LIM College, fashion industry, social media, internships

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