I've had the quite the career change lately. I've gone from being a social media geek to handling all of StyleCaster's men's fashion content. With the change of pace things have been crazy - but so much fun I assure you.
I had event after event this past week. On Wednesday, my favorite men's fashion e-commerce, Park & Bond, teamed up with GQ magazine to open up a pop-up shop on 14th street. I was invited to attend the opening VIP night and mix and mingle with fashion editors and Chace Crawford. I had a few store opening events as well.
The week was great! Make sure to follow me on @StyleCasterJTM and to check on StyleCaster for my writing!
PS- Here's a shot of the look I styled the other week using pieces from Theory!
Topics:
LIM College,
work experience,
fashion industry,
social media,
fashion communications
These past few weeks have been crazy busy at the StyleCaster offices. If you weren't already aware, everyone in the industry has been attending market appointments and press previews for all the collections. This means running in and out of the office and hoping in and out of cabs and showrooms.
This past week I was lucky enough to go to the previews of Zac Posen, Club Monaco, Mango, and many more. The Mango collection was beautiful and the Factory PR showroom is sick.
This photo is Club Monaco Spring-Summer 12.
Topics:
LIM College,
fashion industry,
internships
StyleCaster has been absolutely amazing this past week! I've been thrown right into things and it's all starting to come together.
I was able to learn all about some new analytical tools and ways to measure my ROI on social media - which is awesome to know. I also got to sit in on a few sales meetings as well as team meetings -- I really feel like a part of the family there.
And that's not all. I got to write my first article for the fashion section about Proenza Schouler releasing a new travel bag; it's great!
I got to a great event last night at the SoHo Grand Hotel called "London Show Rooms" which brings London fashion designers to us to look at their collections and there was some great stuff! Like this great skirt with studs by a London fashion designer Holly Fulton.
Topics:
LIM College,
fashion industry,
social media,
internships
This past week has been crazy busy with the semester almost ending and so much going on over at the CFDA Incubator. I love it though.
Somehow I always manage to add one more thing to my plate, to send one last email, to post one last image, or do one last tweet - and I just love it all. That being said, in typical, workaholic fashion I took on one more thing.
I was recommended by my current boss at the CFDA for an open position at Prabal Gurung - as a social media and content intern. Of course, I jumped at such an amazing opportunity and wrote my first post for Prabal's "Journal" that day. I love taking on new tasks because everything is a learning experience and I love pushing myself!
Topics:
LIM College,
work experience,
fashion industry,
social media,
internships
In the buzzing and always busy world of social media you must stay on top of everything that's current. Obsess yourself with your industry. Specifically, in fashion, where social media (twitter, tumblr, facebook) is so huge right now. It allows us to connect with everyone on the same platform and reach people we wouldn't normally be able to reach.
I always enjoy my time working in social media - it takes me back to my days as a geek. While working at the CFDA Fashion Incubator I am in charge of maintaining the Facebook and Tumblr pages for the {INC}. You would think everyone's an adult on these platforms - but just like a kid, we want cute silly images and words.
Luckily, this weekend I got a quick break in posting this picture of Miss Piggy wearing Prabal Gurung who is one of our Incubator designers and the image instantly went viral. I think one thing I took away from this is to not over-think it when it comes to social media. It's usually pretty simple.
Topics:
LIM College,
fashion industry,
social media,
internships
The Council of Fashion Designers of America is, in layman's terms, the "Board" of fashion. People listen to them, they abide by their rules, their events are major!
With the recent influx of bloggers storming the fashion scene, we feel the need to include them. After all, they are the target market of designers and people are listening to them. So why not include them in design?
Blogger Leandra Medine of the “The Man Repeller” has done countless collaborations with brands such as Tibi and has also recently created her own shoe.
The CFDA teamed up with fashion bloggers to create their own Vogue sunglasses for the recently launched “City Collection,” which includes sunglasses and frames created by fashion bloggers as well as people who are rising in the industry -- like the people in this photo, who are wearing their own designs.
Topics:
LIM College,
fashion industry,
social media,
fashion trends
So now that New York Fashion Week is over, it's time for Market Week. This is the time when buyers and editors come in to look at the collection after it has been shown to see what they can sell or use in a magazine editorial.
Before that though, we need "look books." Imagine my surprise when I walk into my office the other day and my desk is gone and has been replaced with a photo studio!
Right there in the dang on middle of my work space they were shooting the S/S 2012 Collection for Prabal Gurung! It was amazing to watch the shoot director call out poses and for the stylist to fix the looks and make everything perfect.
It's invaluable experiences like these that make me value my internship at the CFDA Incubator. I had so much fun on the set, definitely something everyone should experience!
Topics:
LIM College,
fashion industry,
internships
This past Thursday was the annual Fashion's Night Out (FNO) -- a day when your favorite celebs and fashion icons come out to celebrate and kick off the start of September Fashion Week.
After doing Fashion's Night Out before, I can pretty much say I've seen it all and I took the day off - sort of. Instead of going out, I was sitting in the offices of Vogue tweeting from the official @FNOnyc twitter handle.
If any of you tweeted and I retweeted or tweeted to you, well that was me! It was awesome! Four other social media mavens sat at computers screaming out the most interesting of tweets to come through on our feeds. It really was amazing! Who knew the power of social media could go so far? It was like I was there with all the twit pics being sent in!
The picture above is an analytics site that shows the trending topics in the world. As you can see, FNO was trending just about everywhere. It was absolutely an amazing experience!
Topics:
LIM College,
fashion industry,
internships,
Fashion Week
This semester I have the wonderful opportunity of interning at the Council of Fashion Designers of America (CFDA) Incubator, a program that helps mentor and drive upcoming designers in New York City. I'll be creating my own social media content, helping the designers, as well as doing many awesome things for the CFDA.
With Fashion Week upon us things are more than crazy in the showrooms. This past week during my internship I was able to see what it was like for Bibhu to style his looks for his presentation. It was an experience that I'll never forget. Laying all the clothes out, dressing the models, selecting the run of show. You never realize how much time and effort goes into a 5 minute show.
This pic is of Bibhu in his studio styling the looks. (I got it from the CFDA Incubator Tumblr.)
Topics:
LIM College,
fashion industry,
internships,
Fashion Week
I have never been more relieved that a week has ended. Finals week was somewhat short of a small personal hell. It was a week of endless amounts of caffeine, cram sessions, study groups, and hours spent in the math lab. Now the classes and exams are over and it's time for the Work Project I internship!
If you have been reading my blog I'm sure you are aware that I work at the Tommy Hilfiger "Global Flagship" on Fifth Avenue. I'm also doing my internship there which allowed me to start accumulating hours earlier, so this way I really wouldn't have to worry too much about getting my 150 hours in. I suggest this to everyone and it's always nice to have some extra cash!
I can honestly say I love my job. The people are great and the opportunities to learn are even greater. I'm currently working as a cashier, and also dabbling in the in-store PR department. I get to do outfit pulls for photo shoots and just help out with everything. Also, it's only been a month and I'm already up for a promotion, so wish me luck!
Topics:
work experience,
fashion industry,
internships