LIM College

by Lolita A. Alford, MBA

When it comes to selling a product, an eight word description isn’t going to cut it. You need to be creative in order to spice up the product. Creating content when selling your product online is crucial to its success. Content is currency, and online, it’s what the consumer sees.

Content isn’t just a description of the product, it is also photos and videos. You want to stimulate your consumers from a visual perspective. Currently, video platforms are being used by several publications and businesses and according to MarketingSherpa, viewers spend 100% more time on pages with video on them. Video can be used to translate your passion for your product and to build a connection with your target consumers.

Content Strategy

Developing a content strategy is not simply making consumers want the product, but making sure they get what they want – a product that fits their needs, which they understand how to use and which will deliver on the promise made to them. Before developing a content strategy, you should consider the following:

• Ensure that the strategy relates to the benefits of the product.
• Be specific. Make sure that you outline the benefits of the product.
• Keep your target market in mind at all times.
• Who would/should use the product and how can you convince that person to buy the product.
• Use words that are SEO friendly.
• Don’t copy from your competitors.

Use Your Content to Gain the Consumer’s Trust

This is very important! Gaining the trust of your consumer will most likely lead to a purchase. Consumers love to feel connected to a brand, so think about providing a story about the product that would move the consumer. This could be a story about the origin of the product or how it was made. Consider adding reviews from existing consumers, that way, the purchasing decision can be made with ease.

The overall idea of online content for your product is to make the experience easy for the consumer. While there is no limit to the amount of content that can be used for a product, you want to include a lot, but also just enough for the consumer to make the purchase.

What are some other innovative ways to create content for selling products online?