Marc Jacobs did it. Yigal Azrouël, Alexander Wang, and Brian Reyes have done it with Proper Attire. Most recently, Jeremy Scott has also collaborated with the Planned Parenthood to create designer condoms. Jeremy Scott unveiled his condom collection in the gift bags at the Jeremy Scott F/W ‘10 fashion show.
The condoms can be purchased in a three pack for $5.99 with the option of ribbed, dotted or sheer models sold exclusively at Opening Ceremony and ProperAttireCondoms.com. The packaging replicates Jeremy Scott’s S/S ‘10 “Flintstones” inspired runway designs.
The Proper Attire condom project was created by Planned Parenthood to make condoms more desirable and fashionable in the bedroom, but like other contraceptive devices they are also FDA-tested and approved. I think it is fabulous to support your favorite designers while keeping your carnal liaisons safe, and invigorating to see today’s top designers collaborating for a cause rather than focusing on licensing deals or spin-off items such as perfumes or eyewear.
Lady Gaga said about the collaboration in a press release at the company for which I interned, "It's not complicated, just a fashion statement. Everybody wrap it up with Jeremy Scott for Proper Attire condoms." Nylon magazine released a statement that just said “Dress for success.” Jeremy Scott himself added, "As a fashion designer, so much we make is seen as frivolous, and being asked to design prints for Proper Attire packaging to help promote safer sex practices reminds me of how fashion can still make a statement.”