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Passion for Red Carpet Fashions (and Marketing and Branding)

posted by LIM College

Hello friends, hello red carpet watch!

Did you all tune in to the 64th Annual Emmy Awards? Talk about adding a little flavor to my weekend! The red carpet coverage was to die for. The Emmys are always such a teaser for award season, which, by the way, is one of my favorite fashion times of the year!  I sit in front of the TV with so much anticipation, and waiting to catch a glimpse of the designer gowns worn never seizes to excite me! I suddenly turn into a 5 year-old version of myself on Christmas morning, savagely tearing open a gift that has been handed to me. Well, maybe your passion for award season is not as intense or extreme, but I on the other hand, am confessing right here, right now, that I am on that level! The point here is passion is important! staff Staff Profiles Desktops & Documents mfinnin My Documents My Pictures Website images blog photos vanderlinden 092812 a resized 600

Often, it can be mistaken for crazy, but who’s to say that a little bit of crazy can’t be constructive?  Remember, your passion has the power to propel you to learn. It is as simple as this—if you like it you will live it, and you will learn from it.

At LIM College learning is synonymous with living. Professors, advisors, and mentors will encourage you to always be thinking—whether you are making observations, connecting things you see to the fashion industry, or generating ideas—living in New York City and attending LIM College will provide you with the intangibles in life—how to think, how to be an engaged student and citizen. By simply loving something and paying attention to it, you will be stimulating thought. You will be teaching yourself. You will be learning while you are living. 

On the surface I may seem crazed by the red carpet, but in reality, this interest reveals my passion in what lies beneath award season fashion—the fashion marketing and the branding that results from a stylist and a celebrity strategically putting together a look. Celebrities have the power to reinvent the way they are perceived through a simple red carpet stunner. staff Staff Profiles Desktops & Documents mfinnin My Documents My Pictures Website images blog photos vanderlinden 092812 b resized 600

For me, it’s all about people. Our world is propelled by communication—media, conversation, body language. Observing allows me to learn, and I am able to do this when I tune in to the entertainment events that occur throughout the year. In my mind, popular culture drives consumer culture. Being aware of what is happening throughout the entertainment industry really allows me to formulate opinions and ideas about consumer behavior and society. Mind you, this thought process is fun for me!

The moral of the story is, don’t try to search for what you love. Don’t try and force yourself to like something. Your passion already lies within you. Who you are and who you want to be is one in the same. So simply be aware. No need to try too hard, because living your passion will be effortless. More often than not, you are living it right now, and you might not even know it.

What were your favorite looks from the Emmys? Maybe ours are the same, or maybe you didn’t even watch, because you were too busy effortlessly living and learning from your passion.

Either way, I hope you naturally find happiness embracing what you love.

XOXO Court

Topics: fashion industry, fashion marketing