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The LIM College Blog


Tips for taking advantage of LinkedIn and other social media sites

posted by Taryn Garshofsky


In 2015, it’s getting pretty hard to ignore social media platforms. Below is a list of ways that college students can benefit from using LinkedIn and other social media sites for personal and professional purposes.

What you should focus on:

  • Professionalism: How are you portraying yourself to employers, supervisors and peers?
    • How do you represent yourself as an LIM College student and as a person seeking a fashion internship?
    • Do you have an appropriate picture and content on your page?
  • Know your platform: What information do you have on different social media websites?
    • What are you posting about?
    • Who are you following and who are you not following?
    • Who are the right people to follow? (Instagram & LinkedIn)
    • What type of language are you using?
  • Build relationships and connect with professionals.
    • Get recommendations. (LinkedIn)
    • Discover new companies and internship/job opportunities.
    • Build a diverse professional online network.
  • Be yourself!
    • Social media platforms are a way to express who you are and to share!

The benefits of being active on LinkedIn:

  • Show off projects and work that are related to what type of internship/job you are looking for.
  • Receive job and internship alerts.
  • Research a company before an interview, as well as the person you are interviewing with.
  • Research old supervisors to make new connections.
  • Follow alumni and reach out for opportunities.
  • Be found by a recruiter or a Human Resource representative at a company you’re interested in.
  • Get recommendations from past supervisors and professors for work that you want to succeed in.
  • Join groups for industry buzz and up-to-date information about open internship opportunities

By Taryn Garshofsky, Career Advisor

Topics: social media, Student Advice, Career Services